Greetings!
Dear Friends and Customers,
With healthcare reform and impending reimbursement cuts on the horizon, we at Radiology Oncology Systems, Inc. (ROS) are more committed than ever to helping our clients thrive in the current environment.
Our second newsletter arrives on the eve of ASTRO, and we are excited to have the opportunity to meet with many of you personally to discuss your plans for 2010. This newsletter highlights successes of one of our clients and profiles another of our associates. As always, we welcome any feedback, insights or opportunities to help promote what is important to you and your practice.
Customer Profile
An Interview with Scot Ackerman, MD

Dr. Scot Ackerman is a Board Certified Radiation Oncologist with several practices, including First Coast Oncology in Jacksonville, Florida.
ROS: What are some of the challenges that your practice will face in 2009?
Dr. Ackerman: Our challenge is to effectively meet all the needs of our patients. As the health care environment changes, so do the needs of our patients. While our specialty is Radiation Oncology, as a practice we have always focused on treating the whole person. Now more than ever our patients need assistance beyond traditional services. We have two social workers on staff to help our patients with all their needs, from navigating insurance coverage to coaching patients on how to talk to their children about cancer. Over the years we have learned that by anticipating and addressing both physical and emotional issues, our patients often have better outcomes and a more satisfying experience.
ROS: How are you able to expand your practice in a competitive area like Northeast Florida?
Dr. Ackerman: Over the last 10 years, our growth strategy has been pretty simple – we have carefully built key relationships with patients, referring physicians, and the community as a whole. We offer highly personalized care along with the latest technological advances. We provide breast and prostate therapies that aren’t offered anywhere else in the area. But most importantly, First Coast Oncology is highly responsive to the needs of our patients and referring physicians.
ROS: What do you see as a necessary advancement for the radiation therapy community in 2009?
Dr. Ackerman: Approximately two-thirds of cancer patients will require some form of radiation therapy during treatment. With the impending changes in the health care environment, Radiation Oncologists must become activists by educating the public about the key role radiation therapy plays in the successful treatment of cancer.
ROS: What do you attribute to your success in the Radiation Oncology?
Dr. Ackerman: My success is directly attributed to building relationships. Earning respect from my patients, my peers and my community has helped me create a successful practice, and has allowed me to do what I love best: practice medicine.
Employee Profile: Walter Bergman
Getting to know our ROS Team Members

Walter Bergman is a Senior Sales Manager at ROS in the New Products Team.
ROS Editor: What are your responsibilities at ROS?
WB: My primary assignment here at ROS is Senior Sales Manager, New Products. I frequently travel around the country meeting with facilities, attending conferences and trade shows, and working with the New Products team. I work closely with the firm’s key partners, including Acceletronics, Theraview, C-Rad/Sentinel, Resonant Medical, Topex, and Radparts. I also manage both the New Product Sales Team as well as the Project Managers associated with our new product installations. Additionally, I work with our existing customer base to develop and provide clinical products and services for a more efficient Radiation Oncology/Radiology practice.
ROS Editor: What has been the most rewarding part of working at ROS?
WB: The most rewarding part of my role here at ROS is being in a facility after a successful product installation and seeing the “light go off” in the face of the clinicians, when they fully understand that they’ve made the right decision to purchase the right product, from the right company. People do business with people they like, and I have had the fortunate track record of doing business with many good people.
ROS Editor: What are some of the daily challenges that you face?
WB: Creating and building product awareness is the biggest challenge in our division. We are constantly on the road, in and out of airports, rushing from one center to the next, and managing to maintain the enthusiasm that all of our customers and prospects deserve. Also, being away from my beautiful two year-old daughter and amazing wife is sometimes tough as well.
ROS Editor: What are some of your hobbies?
WB: I consider myself an avid sportsman and have completed three ironman triathlons. I enjoy spending time with my family, watching Chargers football, mountain biking, surfing, teaching indoor cycling, and traveling. Most recently, my hobbies have included such events as: mastering the “one-handed swing,” navigating crowds and confused vacationers at Sea World and the San Diego Zoo, and watching “Beethoven” and “How the Grinch Stole Christmas” at least four times per week.
ROS Editor: Tell us about your most memorable ROS-related experiences.
WB: I probably shouldn’t. However, one would be sitting below the “Green Monster” at Fenway Park in Boston, with 50 great coworkers, a number of our amazing customers, sharing 100+ years of baseball history, while at a “work” event (ASTRO). We pride our company in surrounding ourselves with incredible people; coworkers and customers. It is a pleasure to come to work each day (except Mondays, obviously).
Featured Products

IGRT technology has become the standard of care for any radiation therapy department. The need for accurate tumor localization has propelled the development of various image guided radiation therapy solutions. The RAD II KV Imager provides a unique yet flexible IGRT platform that can be bolted on to most brands of linear accelerators, improving treatment accuracy and enhancing department workflow.
The RAD II KV Imager offers two types of configurations: single-source and dual-source, depending on your needs and budget.
What’s new at ROS?
New Faces
Lee Laux

Lee Laux is the new sales manager of the ROS sales team. Lee is the sales manager of Resonant’s Clarity System as well as other products and services sold by ROS.
Lee Laux brings to ROS over 20 years of sales and management experience in the healthcare field, primarily in capital equipment and IT sales. Lee has worked with Adria Laboratories, Toshiba America Medical Systems, ADAC Laboratories, Cerner/GE and Elekta Inc. His broad experience in the healthcare arena, from capital equipment to information technology, allows him to bring his customers unique and strategic solutions that position them as market leaders.
Lee holds a BGS Degree from the University of Kansas. He has three children and has been married to his wife Pam for 25 years. A cigar aficionado, Lee enjoys playing and coaching ice hockey. He also likes to play golf.
With our best regards,
The ROS Team